Create Personal Connections using Snapchat Lenses
Lenses are a fun, personal and highly interactive form of content, that enable self expression for the user! Using Augmented Reality, Snapchat Lenses are a powerful and memorable way engage directly with your customer by seamlessly integrating your brand into there conversations. Generating over 14 Million Plays and nearly 500,000 Shares on Snapchat through creating Lenses, here are some examples of the ones that performed the best.
Black Air
Force One
Over 8.3 Million Plays & Over 180,000 Shares
Black Air Force One features a unique twist on the classic sneaker, enabling the personification of the popular 'Black Air Force activity' meme and allowing for users to express a particular feeling through the use of the Lens.
Cornball
Over 1.7 Million Plays & Over 150,000 Shares
We all say things that come across as corny sometimes or maybe your friend said something that gives you that feeling. Cornball offers users a playful way to express that feeling.
Supreme Brick
Over 1.1 Million Plays & Over 30,000 Shares
Supreme Brick showcases how brands can leverage Snapchat lenses to boost visibility and engagement in a fun and interactive way. This lens is an amalgamation of the popular 'had to do it to em' meme with the brick sold by popular brand Supreme. The brick epitomizes Supreme's approach to branding and internet culture turning a mundane object into a viral, sought-after collectable. In combination with the meme this lens serves to show the users distinction to whom they are snapchating.