Elevating an Established Brand Presence to Drive Greater Reach
Quantum Lifecycle Partners hired me as a Marketing Coordinator to manage and create content across LinkedIn, Instagram, TikTok, X, Facebook, and YouTube. To expand their podcast, The Circular Future, I took on the role of lead audio/visual editor for both full episodes and short-form promotional clips as well as executing a complete branding overhaul to maximize visibility and engagement. Additional projects included mobile branding for delivery vans across Canada and advertorial design.
Advertorial for the Canadian Circular Economy Summit (CCES) 2025 Magazine
Content Production
& Management
Quantum wanted to move beyond a traditional corporate look on social media, focusing on thought-provoking content that highlighted their commitment to sustainability while increasing awareness of their services.
Rebranding
The Circular
Future Podcast
I created custom intro and outro sequences to enrich the the podcast's visual identity and improve viewer retention across platforms. Additionally I modernized thumbnails for both full episodes and clips, optimizing them for various video platforms while maintaining a professional and cohesive brand aesthetic.
Old
New
Video Editing
& Clipping
Using pre-recorded footage, I edited full audio/visual for The Circular Future Podcast and creating engaging clips with the goal of maximizing reach to funnel viewers and followers to the full podcast.
Canada Wide Mobile Branding for Quantum's Fleet
Created for Quantum’s nationwide fleet, this van wrap reflects Quantum’s data security, value recovery, and compliant recycling services. The minimalistic layout and bold branding of this design ensures high visibility and recognizability, serving as a travelling extension of Quantum’s brand.
