Building DCR's Brand Image And Digital Presence From The Ground Up
DCR Systems Group wanted to establish their online presence by posting on LinkedIn, Twitter, Instagram, Facebook, YouTube as well as wanting to drive website traffic through blogs and email marketing.
Content Production
& Management
Planned, designed, wrote copy and distributed posts everyday over the course of a year, combining graphic design and product photography, for each social channel including LinkedIn, Instagram, X and Facebook, creating DCR's brand identity. Additionally wrote and published weekly blog for their website and a monthly email newsletter.
Achieved a 75% increase in followers on LinkedIn while launching DCRs Instagram, X, Facebook and YouTube, generating over 400,000 impressions with a 6% engagement rate across platforms from the ground up.
Short Form,
Vertical Video
Planned, shot and edited short form vertical video to be posted across Instagram Reels, Facebook, X and YouTube Shorts.
These videos were designed to capture consumer interest and drive product awareness, particularly among young adults interested in open box or refurbished Dell products
Zero Budget Commercials
Leveraged free-for-commercial-use stock footage, royalty free audio and sound effects with AI generated voice over to create compelling stories around launch events and environmental sustainability.
DaVinci Resolve Timeline for Online Store Grand Opening Commercial
Produced conversational promotional commercials that effectively generated interest and hype for DCR's new e-commerce store.
DCR Systems Group Online Store Grand Opening Commercial